Hello. We're TooGood.
We’re an
independent
accountable
exceptional
outspoken
digital agency.
Redefining 'agency'
Purpose
Our kaupapa
It’s hard to find a digital marketing company with the expertise to produce meaningful business outcomes. It’s even harder to find one you can trust.
Our purpose is to do what’s best for you. We aim to do more than give you great results; we aim to do what’s right.
We promise to put your success first. We’ll be honest about the results - good or bad. You won’t need to worry about long contracts. We’ll be there when you need us. And most importantly, you own 100% of the work that we do.
We make you money
What we do
Search. Social. SEO. Websites. Analytics. Yeah, we do it all - and we do it well. But this doesn’t set us apart.
We're all about your business, your customers, and your data. We immerse ourselves within it all and we work out how to make you as much money online as possible.
Your business goals become ours.
Everything we do is tracked and measured (even the tracking & the measuring), which enables you to know what’s working and what isn’t.
In short, we make you money and we definitely prove it.
.png)
Digital marketing services
Google Ads
Market-leading Google Ads management & PPC campaigns run by experienced digital marketers. Get instant results with ROI and lead-gen driven campaigns that are specially tailored for your business.
SEO
Be where your customers are searching & outrank your competitors with our best-in-class SEO strategies. Achieve long-term, sustainable & unpaid revenue growth by investing in a solid search engine optimisation plan.
Social Media
Reach your ideal customer with effective, hyper-targeted paid social campaigns. Reach beyond pretty pictures & celebrities with a data-oriented approach that maximizes revenue, drives leads & enhances your brand.
Analytics
Accurately track and measure all of your online activity with our suite of Google Analytics 4, tag management & reporting. Know who is visiting your website, how they found you & what actions they're taking. Measure performance & business growth.
The process
How we work
The first step is for us to get to know your business. We find out what makes things hum - or what makes you money. We use this to define your ideal business outcomes and work backwards from there.
Success in digital marketing usually follows a set of core principles and best practices. But tailoring the channels and the method of implementing each one is what will give your business an edge over your competition.
With defined business goals, we create a customised digital marketing strategy that includes accurate measurability and performance-driven digital marketing tactics. And we do it all by holding your hand as a part of your team.
We're awesome
What they say
We asked people what they thought about us. We liked what they had to say.
.jpeg)
We're do-ers
Who we are
We’re digital marketers, not salespeople. We get on with the do-ing to get you results.
We’re the kind of people who are never too busy for a phone call or a chat. And we’ll always ask you how your dog is doing (hi Bruce).
It goes without saying that we’re experts in digital marketing. We’ve helped to grow startups, SMEs, and globally recognised brands.
We're genuine kiwis with a passion for doing right by the world.
But most importantly, we love doing what we do. We love helping businesses, like yours, grow.
Contact us
Let's do this
Let's get started growing your revenue with digital marketing. Chat with us to find out what we can do to help push your business forward online.
Thoughts & ideas
Our digital marketing blog
We like to keep up to date with the latest online marketing news. Keep an eye on our blog to find out about anything new and interesting in the digital world, as well as detailed guides on how to do some of the awesome things that we do.
Knowledge shouldn’t be kept secret.
Answers
Frequently asked questions
Wondering what it costs to work with a digital marketing agency in Auckland? Or perhaps you're not sure what online marketing services are right for your business?
Curiosity is good and we love to talk, so we prefer to get together and discuss your needs and answer any questions you have about digital marketing. But to make your life a little easier, we've written down answers to some of the questions we get asked all the time.
Digital marketing is a subset of marketing that refers to promoting your brand or products through digital means - typically on the internet.
Most figures place digital marketing's share of all marketing budgets between 50 and 70%, with smaller businesses skewing significantly higher due to
Digital marketing is a broad category that includes search engine marketing, SEO, social media marketing, video advertising, analytics and more.
The allure of digital marketing is its highly measurable nature. Being able to attribute sales and leads directly back to the click, or even dollar, that you paid makes it easy for any business to justify the investment.
Well, this all depends on what service we are providing! For paid ads, Google search and Facebook, the results are instant. However, you can always expect a teething period as we optimise and tweak the campaigns from the start. We recommend allowing one full month before analysing the results, three months is even better.
For SEO, things work a little bit slower - and that's entirely normal. Don't trust anyone who promises instant results with SEO. Sometimes there are low hanging fruit and we can start getting some great results for you within 2-3 months, but a well optimised website will take longer.
In the simplest sense possible, every dollar you spend on digital marketing can be attributed directly back to the money you make - whether that's the value of a lead or an ecommerce sale.
The investment will directly scale your business by driving the right traffic to your website. Traffic that will convert today, tomorrow or later in the month.
However, this is just the short term benefit of digital marketing. The long-term benefits are much harder to measure which is why we focus on the short term. New customers become long-term customers. Brand awareness and word of mouth drive future growth. And optimisations & improvements to your owned media, such as SEO or your email list, will make you money for years to come.
SEM stands for Search Engine Marketing and refers to the PPC ads that appear at the top of a Google search results page. These ads look similar to the organic listings, however, advertisers pay for each click on these ads, they account for 65% of the clicks on the page and they show a small ‘Ad’ badge.
Conversely, SEO stands for Search Engine Optimisation and is the act of improving the way Google sees your website. By improving elements of your website, both on-page and off-page, you can improve your website’s ranking on the unpaid, organic listings of the search engine results page - the listings below the Ads.
Both SEO and SEM are essential parts of any successful digital marketing strategy, working together to grow your web traffic and revenue.
We believe you should own the work that you pay for.
Sadly, it's too common for advertising agencies in New Zealand to own your advertising accounts and the work they complete for you. Look out for this in your contract.
We promise that all the work we complete on your behalf is entirely owned by you. From the keyword lists, to the website copy, and the advertising accounts we create and manage. It's all yours forever.
There are two main considerations when working out how much to spend on digital marketing.
Firstly, you have your media spend - this is what you pay for media, and should usually be paid directly to the company that provides the ad space, such as Google or Facebook. This always depends on your industry and the size of your business, but can range from around $600 to $1 million+ per month. A typical SME can expect to pay around $2-10k per month in online media spend.
Secondly, you have agency fees - this is the fee you pay to your agency (that's us!) for their time and expertise spent building and managing your ad campaigns. Our digital marketing services start at $840 for advertisers with smaller budgets and go up depending on the scope of work required.
To avoid getting ripped off when choosing a digital marketing agency to partner with, always demand transparency between media spend and agency fees. Ask to pay the ad companies directly and only pay your agency their fee, or ask for access to the platforms so you can see exactly how they are spending your money. Don't settle for just a monthly report.
Every new business we partner with will go through an onboarding process with us. The first step, before we spend any money at all, is ensuring you have accurate website tracking set up.
Typically, this means checking that your Google Analytics works correctly and that you have the right pieces of code placed in the right places of your website (e.g. on your order confirmation or form thank you page)
.svg){kind=small}