Hello. We're TooGood.
A Google Ads Agency that makes you money
We're an Auckland-based Google Ads agency that delivers market-leading Google Ads management and PPC services NZ-wide. Grow your business with ROI and lead-gen focussed campaigns that outperform your competitors.
Our bread & butter
Google Ads management
We provide a data-driven Google Ads management service that delivers the business outcomes that truly matter for your bottom line. Every business that we talk to is unique and requires a unique approach to their online marketing. We work closely with you to create a tailormade digital marketing strategy that shouts your brand from the rooftops whilst hitting real, performance-oriented goals.
Whether your goal is driving ecommerce revenue at optimal return on ad spends, generating high quality leads at a profitable cost per acquisition, or growing your brand awareness with the right target audience, our performance-oriented approach will drive results for your business that’ll have you saying ‘too good’.
We excel in finding the hidden nuggets of opportunity that lie deep within your website’s data. From identifying the audiences that buy your products to testing the ad creative that resonates with them, we keep ourselves entertained by constantly testing & implementing changes in your Google Ads account to keep the needle moving in the right direction.
A Google Ads agency exists to make you money and that’s what we dedicate ourselves to each day. We’re confident in our skills but humble in our communication. You can expect transparent reporting, regular correspondence and rapid responses as we hold your hand through the world of digital marketing.
What we do
Google Ads services
We live and breathe Google Ads. Our days are filled with combing through our clients’ data, writing compelling ad copy, tracking key events and moving the levers that genuinely make a difference to your bottom line. We hone in on the actions that matter to you and we have years of experience succeeding at this.
Everything that can be done in Google Ads, we can manage for you. SEM, Google Shopping, Display ads, remarketing and video campaigns are all within our toolkit and we can advise which channels are right for you.
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Our Google Ads services
SEM
Search engine marketing drives growth in sales & leads by promoting the right pages on your website to your customers precisely when they’re looking to make a decision. With highly targeted keywords and audience targeting combined with AI, our strategies are proven to elevate revenue and drive growth in leads.
Google Shopping
As experts in ecommerce marketing, we recognise the crucial role that Google Shopping plays in ensuring your products get found. It is the single most important tool in the digital marketing arsenal and we’ve mastered the art of maximising return on ad spend.
Display & Remarketing
Advertise your business with banner ads to targeted audiences all across the internet. Fill your funnel from the top with awareness & brand-oriented campaigns, whilst following up with website visitors who viewed your products or services with remarketing ads. We use data wizardry, website tracking & strong creative to get the best results.
Video
Performance-based video advertising across YouTube that combines video with dynamic ad creatives to drive sales and leads. Hyper-targeting features in Google Ads enables us to target prospective customers with the offers that resonate best with them. We take a sales-focussed approach knowing that brand awareness is a bonus.
Right time, right place
49% of shoppers use Google to discover or find a new item or product
49% of shoppers are relying on Google search to find new brands, stores and products. Succeeding in Google Ads is a pivotal part of any digital strategy and ensures you are in the running to reach the majority of shoppers when they’re ready to buy.
When considering purchase-intent keywords, 65% of the clicks were on Google Ads listings, whilst the organic results received 35%. With the top 4 results in Google, plus the entire shopping carousel, getting the most out of Google Ads is essential.
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We're TooGood
Why choose TooGood as your digital marketing agency?
In three words? We’re TooGood. But if you need a bit more convincing:
1. We specialise in measurable, performance-based digital marketing.
We do what needs to be done in Google Ads to make you more money and we prove it with real sales or leads data attributed back to your ads.
2. Doing the right thing for our customers and the world is our founding kaupapa.
We are committed to transparency and honesty in everything we do.
3. No fixed term contracts. Ever.
We don’t need contracts to lock clients down, the results do that for us.
4. We’ll be there when you need us (and probably when you don’t).
Regular catch-ups, live dashboards and frequent, open communication ensures you won’t ever be left in the dark.
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Our platforms
We've mastered your ad tech
Although Google Ads has truly stolen our hearts, we recognise the need to integrate what we do in the PPC-space with other platforms. We have a broad working knowledge that spans across a diverse range of ad tech platforms and tools, including dashboards, SEO tools, analytics & CMSs.
The process
How our Google Ads management works
1. Discovery
We start by getting to know your business. We send over an onboarding questionnaire, arrange access to your accounts and meet with you to find out what makes your business hum. Together, we will define what goals and outcomes we need to work towards to ensure success.
2. Strategy
We will thoroughly audit your current Google Ads account and build a tailored Google Ads strategy that will lead to maximum growth in the previously defined goals. For some businesses this means a complete overhaul of your account, for others we will advise moving forward with the existing structure with ongoing optimisations made to improve it.
3. Optimisation
With Google Ads, the work never ends. We will constantly test new ideas in your account, scale things that are working and achieve ongoing, long-term growth that constantly increases leads, revenue or web traffic for your business.
4. Reporting
Of course, all along the way we will be there to hold your hand. We proactively schedule meetings, fire across new ideas by email and keep in touch regarding anything relevant to your Google Ads account. Reactively, we are readily available to rapidly respond to any queries you have.
Contact us
Let's do this
Let's get started growing your revenue with digital marketing. Chat with us to find out what we can do to help push your business forward online.
Thoughts & ideas
Our digital marketing blog
We share the latest news, strategies and ideas in the world of Google Ads right here on our blog. Whether you want to learn to ‘do it yourself’, or you want to upskill enough to know what your Google Ads agency is up to, take a look through our Google Ads guides and articles.
You must be curious
Frequently asked questions
Wondering what it costs to work with a digital marketing agency in Auckland? Or perhaps you're not sure which online marketing services are right for your business?
Curiosity is good and we love to talk, so we prefer to get together and discuss your needs and answer any questions you have about digital marketing. But to make your life a little easier, we've written down answers to some of the questions we get asked all the time.
Google Ads is a digital ad platform that enables businesses to advertise across Google Search, Google Shopping, YouTube and the Google Display Network. As the largest digital ad platform in the world, it offers businesses more opportunity to reach potential customers at the right time than any other platform.
Google Ads’ core product is built around the Google search engine results page. Our goal is to bid against your competitors and tailor your account to outrank them, appearing higher on the page and capturing more clicks at a lower cost.
The platform works on a PPC (or pay per click) basis where you pay only when someone clicks on your ads. However, this is really just the start as not all clicks are worth the same to your business. With a suite of conversion tracking and measurement tools combined with AI-based bidding, we can ensure we bid the right amount for each click, based on factors such as keyword, geographic location, demographics, income, interests and more, all in real time.
We can accurately measure actions on your website that contribute to revenue or leads for your business. Google Ads enables us to connect these actions back up with the clicks on your ads.
Through this process we can ensure that every dollar spent works towards the goals that you define. You set the cost per acquisition or ROAS goal and we work to maximise your leads or revenue whilst working towards this goal.
Google Ads costs as much or as little as you wish to spend. Extremely small budgets are as low as $500 per month, while large companies spend millions. Our advice is to define goals that are profitable for you, and as long as you're achieving these goals, spending more just means making more profit.
SEM stands for Search Engine Marketing and refers to the PPC ads that appear at the top of a Google search results page. These ads look similar to the organic listings, however, advertisers pay for each click on these ads, they account for 65% of the clicks on the page and they show a small ‘Ad’ badge.
Conversely, SEO stands for Search Engine Optimisation and is the act of improving the way Google sees your website. By improving elements of your website, both on-page and off-page, you can improve your website’s ranking on the unpaid, organic listings of the search engine results page - the listings below the Ads.
Both SEO and SEM are essential parts of any successful digital marketing strategy, working together to grow your web traffic and revenue.
With over 91% of searches originating on Google and 49% of shoppers using Google to find new brands and products, it’s easy to see why your business should be making use of the world’s largest search engine.
Google Ads has a suite of tools that enables advertisers to run ads that are accurately linked back to sales and leads through your website. You get to define the goals that make your business profitable, then we take care of achieving them.
Google Ads and Google AdWords are the same thing! Sort of. On 24th July 2018, Google made the decision to rebrand its Google AdWords platform to Google Ads.
As always, Google Ads agencies have had to contend with the thousands of changes made to the platform every year. Rebranding the name was just one of these changes.
Working with a Google Ads agency is the best way to ensure you’re making the most of the Google Ads platform. Google is more than happy to take your money, it’s up to you to ensure everything is set up correctly.
We ensure that everything is tracked on your website so that you know the return on every dollar you spend in Google Ads. With this data and our experience, we select the best settings and keywords within the platform to make you as much money as possible within the budget and performance constraints.
We’ve seen accounts targeting the entire world (when they should be just targeting New Zealand), incorrect budgets spending significantly more than they should be, ads landing on error pages, incorrect pricing in Google Shopping ads and much more.
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