Hello. We're TooGood.

We're an

independent accountable exceptional outspoken obsessive

digital marketing agency.

Google Partner Agency ·Senior-led, no account managers ·NZ owned & operated
Google Partner Agency
No Fixed-Term Contracts. Ever.
You Own 100% of the Work
NZ-Wide Service
Transparent Reporting
Purpose

Our kaupapa

It's hard to find a digital marketing company with the expertise to produce meaningful business outcomes. It's even harder to find one you can trust.

Our purpose is to do what's best for you. We aim to do more than give you great results - we aim to do what's right.

We promise to put your success first. We'll be honest about the results - good or bad. You won't need to worry about long contracts. We'll be there when you need us. And most importantly, you own 100% of the work that we do.

Making you money and definitely proving it.

Digital marketing services

What we do

Search. Social. SEO. Analytics. We do it all - and we do it well. But this doesn't set us apart. We're all about your business, your customers and your data. We immerse ourselves within it all and work out how to make you as much money online as possible. Your business goals become ours. Everything we do is tracked and measured - which enables you to know exactly what's working and what isn't. In short, we make you money and we definitely prove it.

Free offer

Free Google Ads Audit

Find out exactly where your budget is being wasted.

Find out more
The process

How we work

The first step is getting to know your business - what makes things hum, or what makes you money. We use this to define your ideal business outcomes and work backwards from there. Success in digital marketing follows a set of core principles and best practices, but tailoring the channels and the method is what gives your business an edge over your competition. With defined business goals, we create a customised digital marketing strategy that includes accurate measurability and performance-driven tactics. And we do it all holding your hand as part of your team.

01
Discovery

We get to know your business, your customers and what success looks like. We define the goals and outcomes that matter.

02
Strategy

We create a customised digital marketing strategy with accurate measurability and performance-driven tactics tailored to your goals.

03
Execution

We get on with the do-ing. We build, launch and manage your campaigns - always holding your hand as part of your team.

04
Optimise & Report

The work never ends. We constantly test, refine and report - with live dashboards and regular, open communication.

We're awesome

What they say

We asked people what they thought about us. We liked what they had to say.

Highly effective at leveraging data to provide important insights and strategic Google Ads advice which drives business results.

Client · Ecommerce

Amazing work. Turning paid search up and down throughout the holiday break! The people behind the machine do the heavier lifting.

Client · Retail
We're do-ers

Who we are

We're digital marketers, not salespeople. We get on with the do-ing to get you results.

We're the kind of people who are never too busy for a phone call or a chat. And we'll always ask you how your dog is doing.

We've helped to grow startups, SMEs, and globally recognised brands. We're genuine kiwis with a passion for doing right by the world.

Most importantly, we love helping businesses - like yours - grow.

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TooGood team
Our platforms

We've mastered your ad tech

We have a broad working knowledge across a diverse range of ad tech platforms - from dashboards and analytics through to CMSs and feed management tools.

Google Ads Google Ads
Analytics Analytics
Tag Manager Tag Manager
Meta Meta
Instagram Instagram
Klaviyo Klaviyo
Shopify Shopify
WordPress WordPress
Contact us

Let's do this

Let's get started growing your revenue with digital marketing. Chat with us to find out what we can do to help push your business forward online.

Location Auckland, New Zealand
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Answers

Frequently asked questions

Wondering what it costs to work with a digital marketing agency in Auckland? Or perhaps you're not sure what online marketing services are right for your business?

Curiosity is good and we love to talk, so we prefer to get together and discuss your needs and answer any questions you have about digital marketing. But to make your life a little easier, we've written down answers to some of the questions we get asked all the time.

Ask Us Anything →
Digital marketing is a subset of marketing that refers to promoting your brand or products through digital means — typically on the internet. It includes search engine marketing, SEO, social media marketing, video advertising, analytics and more. The allure of digital marketing is its highly measurable nature — being able to attribute sales and leads directly back to the click, or even dollar, that you paid makes it easy for any business to justify the investment.
It depends on the service. For paid ads (Google Search, Google Shopping, Facebook), results are instant — though allow one full month to optimise, three months is even better. For SEO, things work slower and that's entirely normal. Don't trust anyone who promises instant SEO results. Sometimes there are quick wins within 2–3 months, but a well-optimised website takes longer.
In the simplest sense, every dollar you spend can be attributed directly back to the money you make — whether that's the value of a lead or an ecommerce sale. The investment will directly scale your business by driving the right traffic to your website — traffic that converts today, tomorrow and later in the month. The long-term benefits go further. New customers become long-term customers. Brand awareness and word of mouth drive future growth. And improvements to your owned media, like SEO and your email list, will make you money for years to come.
You do. We believe you should own the work that you pay for. Sadly, it's too common for advertising agencies in New Zealand to own your advertising accounts. We promise that all the work we complete on your behalf is entirely owned by you — from keyword lists, to website copy, to the advertising accounts we create and manage. It's all yours, forever.
There are two considerations: media spend (what you pay Google, Facebook etc. directly) and agency fees. Media spend for a typical SME ranges from $2,000–$10,000/month. Our agency fees start at $840/month for smaller budgets. Always demand full transparency between media spend and agency fees — ask to pay the ad companies directly and only pay your agency their fee. If you're already running Google Ads, our free Google Ads audit is a great first step to finding out where your budget is going.
Every new business we partner with goes through an onboarding process. The first step, before we spend any money at all, is ensuring you have accurate website tracking set up. Typically this means confirming your Google Analytics is working correctly and that the right tracking code is in the right places — such as your order confirmation page or form thank you page. From there, every dollar we spend is tied back to a real business outcome.
SEM stands for Search Engine Marketing and refers to the paid ads that appear at the top of a Google search results page — managed through the Google Ads platform. Advertisers pay for each click on these ads — they account for around 65% of clicks on purchase-intent searches and show a small 'Ad' badge. SEO stands for Search Engine Optimisation — the act of improving the way Google sees your website so it ranks higher in the unpaid, organic listings below the ads. Both are essential parts of any successful digital marketing strategy, working together to grow your web traffic and revenue.
We don't believe in long-term contracts. You should only pay for the work we do, and if you change your mind we won't force you to stay. That said, we believe the results will speak for themselves — so we encourage you to give us the time needed to achieve them.
Thoughts & ideas

Our digital marketing blog

We like to keep up to date with the latest online marketing news. Knowledge shouldn't be kept secret.