Hello. We're TooGood.
An AI SEO agency
Our AI SEO techniques optimise your business for answers - not rankings. Don't be just another website in a list. We aim to get you featured in platforms such as ChatGPT, Google's AI Mode & Perplexity, building trust and putting your brand in front of customers when they're ready to buy.
Be the answer
AI Search Engine Optimisation (& AEO)
The idea behind AI SEO is to put your brand in front of your customers when they're asking ChatGPT, Perplexity or Google's AI Mode a question.
Whether someone's asking for the best dentist, which skincare product treats rosacea or they're wanting the safest trampoline in NZ, if your brand is relevant, you want to be there. These are the moments that matter most for brands today.
AEO, or Answer Engine Optimisation, is how we achieve this. We optimise your website to achieve the highest chance of showing for specific questions that your customers might ask one of these platforms.
Keyword research and typical SEO tasks are naturally an important aspect of this. But AI SEO goes further. We ensure your website and your content is formatted in a way that is easy for AI to interpret, cite and trust.
What we do
Our AI SEO services
SEO is what we do. Whether it's content, technical SEO, digital PR, link building or local SEO. AI SEO is a natural progression on this as search has evolved. And for everyone it's new. Everyone is working out how to 'do it'.
Our years of experience have built the foundation and we've identified the key areas to focus on that can really get brands showing in AI search platforms. That's why our services build around solid SEO foundations, ensuring AI bots can read your content, that your content is high quality and optimised, and most importantly, that your brand is mentioned everywhere on the internet.
Our SEO Services
Content Optimisation
Keyword research remains vital, but both the keywords and the content structure needs to change. We help to optimise your content to answer questions that your customers are asking AI tools.
Link Building & Citations
Getting your brand mentioned by other websites across the internet builds trust. This no longer requires a do-follow backlink. Google wants to cite websites that are trusted, so get your brand talked about.
Technical SEO
We ensure that all of the most popular AI answer engines can read the content on your website and digest it. Enabling AI crawlers, using structured data and managing site speed are even more important now than they were in the past.
Local SEO
Local SEO techniques can help to surface your brand when people ask AI search tools questions related to a geographic location. This is relevant when businesses service a localised area.
Right time, right place
1/3 of all adults have adopted AI tools.
AI search adoption is doubling YoY and has caused Google's market share to decline below 90% for the first time in years as AI search accounts for almost 6% of all US search traffic. On top of that, studies have shown that a third of all adults in the UK, US, Australia & NZ have adopted AI tools.
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We're TooGood
Why choose TooGood as your AI SEO agency?
In three words? We’re TooGood. But if you need a bit more convincing:
1. Our SEO strategy is rooted in driving business outcomes.
It doesn't matter if you show up for things no one really asks. We focus on the things that make you money, even if it's not the easiest path.
2. We always aim to do what is right.
Transparency and honesty are our founding kaupapa. There are enough shady agencies in New Zealand.
3. No fixed term contracts. Ever.
We don't really know what we'd want a fixed term contract for. It's not like our clients want to leave us anyway.
4. We’ll be there when you need us (and probably when you don’t).
We are always on the same page. How? Easy, we catch up regularly and always communicated.
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Our platforms
We've mastered your ad tech
Software, platforms and technology are endless in the world of digital marketing. We're committed to understanding and utilising all the platforms that can legitimately help improve SEO and digital marketing for our clients.
We have a broad working knowledge that spans across a diverse range of tech platforms and tools, including dashboards, Google Ads, analytics & CMSs.
The process
How our AI SEO management works
1. Discovery
The first step is for us to get to know your business. We chat, we listen and we understand what makes your business hum. Together, we define the goals and outcomes that matter.
2. Strategy
We thoroughly review your current AI SEO position by conducting an in-depth SEO audit. This, combined with the discovery step, enable us to identify the perfect, tailored approach to drive maximum revenue growth for your business.
3. Optimisation
Our partnership is an ongoing one. We've built the roadmap but now we need to implement and refine it. This is where the magic happens and we aim to see improvements in your visibility across AI platforms. The work never ends and we constantly strive to get better results and drive increased revenue.
4. Reporting
Of course, we'll be supporting you all along the way. From regular catch ups to ad hoc strategy discussions and emails, we ensure you know what we're doing and how it contributes to your bottom line. This is what really matters.
Contact us
Let's do this
Let's get started growing your revenue with digital marketing. Chat with us to find out what we can do to help push your business forward online.
Thoughts & ideas
Our digital marketing blog
We regularly update our blog with the latest news and strategies in the world of AI and AI SEO.
You must be curious
Frequently asked questions
Wondering what on earth AEO and AI SEO are? Curious what AI SEO costs? We've outlined some of the most commonly asked questions and answers related to AI SEO below. If we've missed something or you want to know more, well there's a great reason to send us a message!
The act of optimising a website to improve its visibility across AI search platforms such as ChatGPT, Google's AI Mode / Gemini, Claude and Perplexity. Traditional SEO overlaps significantly with AI SEO (which is why we typically help with both), but it differs in some very key ways.
AEO is an emerging technique that aims to get your website to be mentioned, or cited, when users ask AI platforms a question. It is typically used interchangeably with AI SEO and other jargon.
Yes. Google still accounts for most of the search traffic in New Zealand and ranking high on Google is a critical part of getting your business found when potential customers are ready to buy.
AI is growing rapidly and it isundoubtedly the future of search. Today, you need to do both. Luckily, AI SEO always falls under SEO for us and we recommend investing in whichever is likely to achieve the best results for you.
We optimise your website for ChatGPT (Microsoft), Google AI Mode and Perplexity. The same techniques we use will also influence all other AI platforms, including Claude, Copilot, Deepseek and more.
We're living in the world of search marketing. We spend thousands of hours entwined with it. There is no doubt that AI search is the future. Even now, it is better and more efficient at researching certain things than humans are - and it's still in its infancy.
Platform adoption is growing rapidly and everyone is using it. Brands should act fast, the winners will be obvious soon.
Absolutely! Technically, most of our clients come on board for 'just SEO'. For us, AI SEO falls under the umbrella of SEO and is part of our typical monthly retainer.
However, be wary if your agency tells you it's good enough to just keep focussing on standard SEO techniques and fundamentals. SEO has changed, and the way we do it has pivoted significantly. AI SEO is it's own category of SEO and any agency you work with should be able to tell you how they're working on it.
Traditional SEO gets your website ranking higher on traditional search engines, typically Google. When there's a list of links where you want yours at the top.
AI search platforms are changing the world. Instead, users ask a question and get a detailed answer that cites various websites and mentions relevant brands.
AEO is aiming to get your brand mentioned in these answers. And the techniques for achieving this are slightly different.
The answer is a lot easier and, quite frankly, archaic than you might think. There are no tools on the market that can accurately measure your visibility on tools like ChatGPT. This is especially true in the small NZ market.
The truth is, running searches (prompt testing) on your platforms of choice is the best way to check.
The priority at the start is technical SEO. If the AI bots (such as GPTBot, GoogleBot and PerplexityBot) can't crawl, or read, your website then they won't be able to cite you. Make sure that your code allows them and make your content as accessible as possible.
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