Hello. We're TooGood.
An SEO Agency that delivers revenue & leads
Our market-leading SEO services deliver growth in the metrics that matter most for your business: revenue and leads. We’re experts in search engine optimization, enabling you to outrank your competitors and capture sustainable, organic growth. In short, we make Google love your business.
Our bread & butter
Search Engine Optimisation
We are a performance-oriented SEO agency based in Auckland that prides ourselves on our ability to translate technical SEO-mastery into real world results for our clients.
Our approach is built on a foundation of data and measurement. Website tracking enables us to accurately attribute website revenue or leads back to the keywords and traffic we generate, ensuring complete visibility into how our SEO strategy is affecting your bottom line.
Our SEO experts will design a tailormade search engine optimisation strategy that identifies the biggest wins for your business. We create the perfect blend of link building, on-page optimisation, local SEO and technical SEO to get you the best organic search growth possible across Google, Bing and other search engines.
We excel in finding the hidden nuggets of opportunity that lie deep within your business. From technical issues such as missing redirects to engaging with your industry partners to acquire links back to your website, we keep ourselves entertained by constantly exploring new ideas that move your website up in the search rankings - and your competitors down.
An SEO agency doesn’t simply exist to show you a monthly report - we’re here to make you money, and that’s what we dedicate ourselves to each day. We’re confident in our skills but humble in our communication. You can expect transparent reporting, regular correspondence and rapid responses as we hold your hand through the world of SEO.
What we do
Our SEO services
Success in SEO requires the right blend of tactics. Through experience combined with analysis of your website and business, we can identify the right mix for your needs.
For us, link building, technical SEO, on-page optimisation / content and local SEO practices form the pillars of SEO. All of these pillars are comfortably within our core SEO offering and with them we can grow your organic rankings and drive real revenue growth.
Our SEO Services
On-page SEO & Content
Optimising your on-page SEO is often the easiest and most effective way to improve your organic rankings. The content of your website, the keywords each page targets and the meta titles you use are arguably the most important ranking factors. If you get it wrong, you may not rank at all, but fixing low hanging fruit here often leads to rapid results.
Link Building
High quality backlinks pointing from other websites back to yours sends a signal to Google that you are an authority in your industry. We have a variety of proven strategies that can build natural backlinks to the most valuable pages on your website.
Technical SEO
By optimising your site architecture we can improve the flow of trust or authority through your website. Optimising redirects, site speed, URL structure, sitemaps and other areas of your website can fix issues or improve the way Google crawls, or sees, your website. This, in turn, leads to higher rankings, traffic and revenue.
Local SEO
Not all businesses need to acquire visitors from everywhere. Ranking well in Google locally requires a different approach. Any business that targets a geographic area can benefit from specialised local SEO strategies that can help people searching for products or services in your area.
Right time, right place
59% of shoppers use Google to research a purchase they plan to make in-store or online.
59% of shoppers say they use Google to research purchases before they buy in-store or online. Outranking your competitors on Google is a pivotal part of any digital strategy and ensures you are in the running to reach the majority of shoppers when they’re ready to buy.
%20(cropped).jpg)
We're TooGood
Why choose TooGood as your SEO agency?
In three words? We’re TooGood. But if you need a bit more convincing:
1. We specialise in measurable, performance-based SEO.
We do what needs to be done on and off your website to improve your rankings, grow your traffic and make you money. We prove it with real tracking and reporting, attributed back to your organic traffic.
2. Our founding kaupapa is to do the right thing for our customers and the world.
We promise to be transparent, honest and genuine in everything that we do.
3. No fixed term contracts. Ever.
We don’t need contracts to lock clients down, the results do that for us.
4. We’ll be there when you need us (and probably when you don’t).
Regular, scheduled catch-ups, live dashboards and frequent, open communication ensures we’re always on the same page.
.png)
Our platforms
We've mastered your tech
In the online world, the range of software and platforms are limitless. We recognise the need to integrate SEO with modern technologies. We have a broad working knowledge that spans across a diverse range of tech platforms and tools, including dashboards, Google Ads, analytics & CMSs.
The process
How our SEO management works
1. Discovery
We start by getting to know your business. We send you some onboarding questions, request access to your accounts and arrange a chat with you to find out what makes your business hum. Together, we will define what goals and outcomes we need to work towards to ensure success.
2. Strategy
We will thoroughly audit your current organic search performance and build a tailored SEO strategy that will lead to maximum growth in the goals we defined earlier. We design a roadmap that combines our key SEO pillars into a step by step approach, prioritised by the impact they will have on your business goals.
3. Optimisation
As we work through the SEO roadmap, we will make or advise technical changes, build backlinks to your website and provide content, among other work, that genuinely moves the needle in the right direction. With SEO, the work never ends and the plan will constantly evolve as your business and website does as well.
4. Reporting
Of course, all along the way we will be there to hold your hand. Our reporting is targeted and effective, focussing on the metrics that matter and attributed directly to the work we’ve completed. We proactively schedule meetings, fire across new ideas by email and keep in touch regarding anything relevant to your Google Ads account. Reactively, we are readily available to rapidly respond to any queries you have.
Contact us
Let's do this
Let's get started growing your revenue with digital marketing. Chat with us to find out what we can do to help push your business forward online.
Thoughts & ideas
Our digital marketing blog
We share the latest news, strategies and ideas in the world of SEO right here on our blog. Find out how we do what we do or keep up to date with the changes that can affect your Google rankings.
You must be curious
Frequently asked questions
Wondering what it costs to work with an SEO agency in Auckland? Or perhaps you're not sure which online marketing services are right for your business?
Curiosity is good and we love to talk, so we prefer to get together and discuss your needs and answer any questions you have about digital marketing. But to make your life a little easier, we've written down answers to some of the questions we get asked all the time.
SEO is the act of manipulating Google’s (or Bing’s) perception of your website to help it to rank higher in the search engine results.
Millions of people search when they are looking to purchase a product or service every single day. The top positions capture the vast majority of clicks, so ranking higher than your competitors means capturing valuable market share.
We measure success as improving the business outcomes that matter for you. This means you should see your revenue or leads from organic traffic sources increase. In addition to this, we measure organic clicks and impressions, as well as tracking your average keyword ranking positions month-on-month.
The average cost of SEO in New Zealand is between $1,000 and $3,000 per month. SEO services are typically sold as a monthly retainer and with this budget most businesses can expect to see great results.
In particularly competitive industries, or for more complex businesses, recommended budgets can range from $3,000 - $20,000 and up.
We can work with you to advise a budget that is suitable for your business and the results you are aiming to achieve.
Anyone who promises you a top ranking on Google is misleading you or lying. As we don’t own Google, we can’t guarantee that your pages will rank.
What we do is take a performance-led approach to improve your rankings over time. For some keywords, top rankings are achievable with the right strategy.
There are a handful of great SEO experts in New Zealand and a much larger handful of people who are making it up as they go along.
Too Good is an NZ owned and operated digital marketing agency based in Auckland. Our name is a testament to the exceptionally high standards we hold ourselves to. Our SEO specialists are trained to the highest standards and have years of experience testing out strategies to find out what genuinely gets results.
We have learned what works, yet are constantly having to adjust these strategies as Google constantly evolves its strategy. Even more importantly, we only use strategies that are approved by us to be safe. We do not seek quick wins with risky, ‘black hat’, strategies that have been proven to result in harsh penalties from Google.
We lay the foundations for a website that Google will love. And we’re good at it.
You should invest in SEO to increase your website traffic and revenue or leads. We aim to rank you higher for your business’ core, high value keywords - the ones that actually make you money.
SEO and SEM both work together to maximise your revenue or leads from the Google search engine results page. They differ in many ways.
Firstly, organic and paid listings are two completely separate parts of the Google search engine results page. The top of the page is typically dominated by search ads and shopping listings which are purchased by advertisers through Google Ads - this is SEM.
The rest of the page is made up by unpaid, organic listings - these are what we are trying to manipulate with SEO.
SEM offers an immediate boost to traffic and aims to make you as much money as possible from a given budget. SEO is a long term game, where every improvement you make can result in your business making more money for as long as your website exists.
Ultimately, both are mutually exclusive, help to grow your business and should make up the bulk of an effective digital marketing strategy.
Working with an SEO agency is the best way to ensure you’re focussing on the right things. SEO is complicated and there's a million different ‘ways to do SEO’. Prioritisation of time, budget and resources is necessary.
Furthermore, if you do things incorrectly, you can find your efforts aren’t resulting in any improvements, you can lose rankings, or you can even get your website entirely blocked by Google.
We’ve seen clients with deindexed websites, manual actions, 404 pages ranking in Google, low quality content and much more. Part of our service is assisting you when these challenges arise (as well as avoiding them in the first place). However, we also proactively work through our roadmap to systematically improve your Google rankings.
We typically achieve some results for our clients within the first 3-months, however, SEO requires long-term, ongoing work.
It’s important to acknowledge that you are competing with your competitors. When they are also investing in SEO services at the same time, every ranking improvement can be a big win.
.svg){kind=small}