Hello. We're TooGood.
A data & analytics agency that accelerates revenue
Data is at the core of everything we do at TooGood. Through robust tracking & tagging, accurate Google Analytics setup and data analysis we can ensure every action that matters to your business is measured and attributed back to how the user was acquired.
Our bread & butter
Data & analytics
Data you can trust is the heartbeat of any online business. Having robust tracking and accurate analytics is an indispensable part of digital marketing. Without it you’re just throwing your money at a wall and hoping it multiplies.
We do digital marketing, and for us to be any good at it, we need to know how to track everything that happens on your website (and sometimes, off your website). Whether you’re setting up GA4 from scratch, or passing sales/leads from Google Tag Manager to Google Ads, Meta or something else, we’ll help you get it done right.
On top of a strong analytics set up, we can help you with data analysis, visualisation and reporting. We’ll dive into your digital marketing campaigns, exploring user behaviour, conversion funnels, traffic sources, and most importantly, revenue or lead data, to make informed decisions that accelerate your digital marketing performance.
What does this mean? You’ll have access to industry-leading experts when it comes to tagging, tracking and data analysis. This will lead to the most optimal use of digital marketing resources, making you more money from every dollar you spend.
What we do
Data & analytics services
Data & analytics are the backbone of all digital marketing campaigns. We offer all the services you need to ensure you have all the information required to make data-driven decisions within both the digital marketing space and your wider business.
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Our data & analytics services
Google Analytics 4
Google Analytics 4 is the leading web analytics platform used by 75% of websites on the internet (and likely close to 100% of websites that actually make money). We can assist you with implementing all the tags, code changes & Google Analytics settings that are necessary to track everything that is happening on your website. From Google Analytics audits to GA4 migrations, dashboards, tag management and third party integrations, we can help you get it working.
Tracking & tagging
We’ll help you to get set up with all the tags you need to run a successful online business. Our tag management solutions utilise Google Tag Manager and cover all the typical tags such as Google Analytics tags, Google Ads tags & the Meta pixel, as well as less common tags that may be required in more niche cases such as TikTok, Pinterest, Criteo or any other tags you need set up.
Data analysis
Successful digital marketing requires thoughtful data analysis. We offer in-depth data analysis and actionable insights that drive results and keep your business moving forward.We’ll dive into your digital campaigns, metrics, conversion funnels, user behaviour and ecommerce data to identify what works and doesn’t to make informed decisions.
Data visualisation & reporting
Ongoing monitoring of your website activity and your marketing platforms is essential to ensure growth online and reducing wasted time and budget. TooGood can create custom-made dashboards and reports that enable you to visualise the data that exists within all your platforms.
Stay competitive
Over 80% of websites use Google Analytics or similar tools
Most websites on the internet use analytics platforms to track their users, with Google Analytics 4 being the clear market leader and platform of choice for most small and medium sized businesses.
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We're TooGood
Why choose TooGood as your data & analytics partner?
In three words? We’re TooGood. But if you need a bit more convincing:
1. We’re experts in measurable, performance-based digital marketing.
Everything we do exists upon a foundation of robust website tracking and data analysis.
2. Our kaupapa is to do right by our customers and the world.
We have committed ourselves to being transparent, honest and genuine at all times.
3. No fixed term contracts. Ever.
We don’t need contracts to lock clients down, the results do that for us.
4. We’ll be there when you need us (and probably when you don’t).
We’ll catch up with you regularly and on an ad-hoc basis, plus we’ll send over regular reports and updates by email and we’re not afraid to answer the phone.
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Our platforms
We've mastered your tech
We’re experts in the entire Google suite, including Google Analytics 4, Google Tag Manager, Google Ads and Looker Studio, as well as a wide array of ad platforms, SEO tools, CMS’ and reporting tools.
The process
How our analytics & tagging service works
We can work on a project basis for clients that have a specific need such as a question they want answered, a dashboard built or a tracking tag implemented.
For businesses that want to get the most out of their data, we recommend a fully managed service that covers everything from initial set up and business discover to ongoing maintenance and analysis.
1. Discovery
We start by sitting down with you and getting to know what makes your business hum. We attain access to all your accounts and online analytics platforms and send over our onboarding forms. Together, we define what goals and outcomes matter the most for your business, and what will help you to succeed online.
2. Strategy
We thoroughly audit your entire Google Analytics, tracking, measurement and reporting footprint. We begin building out a new plan that ensures that everything we defined earlier is measured and all your tools and platforms are connected.
3. Implementation & testing
Together, we begin implementing the plan that we designed for your business. We ensure all the platforms you need are created and set up correctly and work with you or your developers to ensure your website code contains all the information we require. We implement all the tags in Google Tag Manager and we thoroughly test everything across GTM, GA4 and all other relevant platforms.
4. Maintenance & data analysis
As things change on your website or in the online space, we provide ongoing maintenance and testing of your analytics and tagging set up. Your digital marketing should be constantly optimising towards this data, so when your tracking stops working all your ad spend stops spending efficiently, costing you money for every hour it’s down. We also support you with dashboarding and reporting, as well as ongoing data analysis to provide actionable insights.
Contact us
Let's do this
Let's get started growing your revenue with digital marketing. Chat with us to find out what we can do to help push your business forward online.
Thoughts & ideas
Our digital marketing blog
Read our blog to find the latest news, strategies and ideas in the world of Google Analytics and online tracking. Upskill to do it yourself, or know how to talk the talk when chatting with your agency.
You must be curious
Frequently asked questions
Wondering what it costs to work with a digital marketing agency in Auckland? Or perhaps you're not sure which online marketing services are right for your business?
Curiosity is good and we love to talk, so we prefer to get together and discuss your needs and answer any questions you have about digital marketing. But to make your life a little easier, we've written down answers to some of the questions we get asked all the time.
Google Analytics is the leading online website analytics platform in the world, used by over 75% of all websites. This free tool is an extremely powerful and robust platform that enables websites to track users on their website and attribute it back to digital marketing activity.
Reports can range from detailed ecommerce data such as revenue, transactions and profit right down to the brand, category or SKU-level, through to which traffic sources are the most valuable for you, and detailed demographic data about your users such as age, gender, interests or location.
Some sort of website analytics software is essential for all online businesses. Without it you will not know where to start when trying to improve what you’re doing online, whether that’s which keywords are working in Google Ads, which social media ads resonate with your audience or which products on your website are driving sales.
Google Analytics is simply the most popular, free and robust option available on the market. Alternatives are expensive and aren’t universally understood by your staff, your agency or even the platforms that you wish to integrate them with.
With this data, you and your partners will be able to make every dollar you spend count and grow your business online.
For tools like Google Analytics, Google Ads or Facebook to be able to measure what happens on your website, you need to make changes to your website’s code to pass this anonymised data to these third-party platforms.
Every single thing you wish to track can be individually tracked by updating the code on your website, but this becomes costly and time-consuming as it requires hours of developer time.
Instead, you can implement a tag management solution. A tag management platform allows you to make most of the code changes you need to make to your website directly through the platform instead of making the changes directly to your website. There are some situations where code does need to be updated (such as when you implement the tag management platform in the first place), however, the majority of tags will not require dev resources.
Google Tag Manager is the leading tag management platform in the world and is universally accepted with a lot of integrations with other platforms (such as Google Ads, Wordpress and Shopify).
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