Hello. We're TooGood.

Free, senior‑level Google Ads audits

We’re offering 100% free, hand‑crafted Google Ads audits, carried out by one of our senior, in‑house Google Ads experts. No juniors, no outsourcing, no automated reports.

We comb through your account looking for the biggest opportunities to grow revenue and the clearest examples of wasted spend, then give you a plain‑English report you can actually act on.

  • An independent review of your existing Google Ads setup
  • Concrete ideas to increase leads, sales and profitability
  • Clear identification of major red flags and wasted ad spend
  • A prioritised list of fixes and tests you can implement next

The audit won’t fix everything for you - that’s not the promise. What you get is clarity: exactly what to change, why it matters, and what to tackle first if you want Google Ads to genuinely grow your business.

Name
Business
Email Address
Google Ads CID (optional) ?You can find your Customer ID (CID) in the top‑right corner of Google Ads as a 10‑digit number (e.g. 123‑456‑7890). Add it here so we can request read‑only access - and keep an eye out for an email from us asking for that access.
100% Free - No Catch
Senior Specialists Only
Google Partner Agency
No Automated Reports
Plain-English Findings
Our specialty

Maximise your revenue with a free Google Ads audit

Our audits are carried out by hand, meticulously combing your account for top‑level opportunities as well as smaller hygiene issues that quietly drain performance.

We look for the things that will make you more money and highlight anything that looks like a major red flag. We call out areas of wasted ad spend or agency neglect so you know exactly where things are falling short.

This is not an automated report, not a checklist and not just another dashboard. It's a practical set of insights designed to actually move the needle for your business.

The report itself won't fix the problems - that's your call. For example, if your ads are poorly written, contain typos or don't follow best practice, we'll flag that clearly, but we won't rewrite every ad as part of the free audit.

Inside the audit

What we actually review

Every audit is tailored to your account, but there are a few areas we always look at closely.

01
Account & campaign structure

Are your campaigns organised around real business objectives? We evaluate naming, structure, budgets and settings to see whether Google Ads is set up to win - or just "on".

02
Keywords, queries & audiences

We look at how you're targeting people: match types, negative lists, search terms, audience layering and signals. This is where a lot of wasted spend hides.

03
Bidding, budgets & performance goals

We review your bid strategies, ROAS / CPA targets and budget allocation to ensure they align with the outcomes you actually care about - not just clicks and impressions.

04
Creative, extensions & landing pages

We assess ad quality, messaging, extensions and landing page experience so you understand whether your creative is helping or holding things back.

05
Tracking, measurement & reporting

We confirm what’s actually being tracked, how conversions are configured and whether the data you’re seeing can be trusted for decision‑making.

Free
audit.

A straight‑up view of what’s working, what isn’t, and what to do next.

Request your free audit

Let's review your Google Ads account

Tell us about your business and what you're trying to achieve. We'll come back to you within one business day to get the audit underway.

What happens next
01We review your enquiry and get back to you within one business day.
02We request read-only access to your Google Ads account so we can dig in.
03We deliver a plain-English audit report with a prioritised list of fixes and opportunities.
Name
Business
Email Address
Monthly Google Ads budget (approx)
Anything else you'd like to share (optional)
You must be curious

Frequently asked questions

Yes. There's no cost and no obligation to work with us afterwards. We genuinely believe that if we do a great job with the audit, you'll either get more value from your current setup or you'll come back to us when you're ready for a change.
The audit itself is purely diagnostic. We identify issues, opportunities and next steps — we don't make changes inside your account as part of the free audit. If you'd like help implementing, we can talk about ongoing Google Ads management.
Every audit is completed by one of our senior, in‑house performance specialists. We don't outsource or hand this work off to juniors — you're getting experienced eyes on your account.
Most audits are completed within 5–7 working days once we have access to your account and a clear understanding of your goals.
Resources

Our digital marketing blog

Articles on Google Ads, ecommerce, analytics and more to help you make better decisions.